•Values
Basic convictions on how to conduct yourself or how to live
your life that is personally or socially preferable – “How to” live life
properly.
•Attributes of Values:
–Content
Attribute – that the mode of conduct or end-state is important
–Intensity
Attribute – just how important that content is.
•Value System
–A
person’s values rank-ordered by intensity
–Tends
to be relatively constant and consistent
•
•Importance of Values
•Provide understanding of the attitudes, motivation, and
behaviors
•Influence our perception of the world around us
•Represent interpretations of “right” and “wrong”
•Imply that some behaviors or outcomes are preferred over
others
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