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Web traffic is a difficult challenge, while an e-commerce website marketing convert visitors into buyers is a whole different ball game, is a positive. Monetate e-commerce market research firm released the latest figures for the quarter, according to new customers in the US online retail site conversion rate is increased conversion of e-commerce in 2013. A promising sign for retailers between Q3 and Q4 increased by more than 26 percent, and to increase the rate of bins in the same time period last year, an increase of approximately 22% was observed.

However, these figures can be confusing. To focus on conversion rates are a good metric, they are variable on a daily basis is important to understand. For example, 250 is selling a 4,000 visits a day rate is 6 percent. The next day, I get to see a website, but only 310 of 2,000 sales, or a 15.5 percent conversion rate can capture. Online payments for any e-commerce businesses are the most important metric - but they are also the most difficult to achieve. Most marketers to influence the decision-making process of the buying cycle, while focusing on, they are missing out on an equally important factor is: the transactional stage, Luke Summerfeld, inbound marketing savvy Panda The director suggested.

Summerfeld the four different stages in the lifecycle of a buyer:

1. Awareness phase: a brand and consumer research and familiarize yourself with this product are starting to. A new user visits the website of a company once, the last thing they want is to be bombarded with sales and promotions. Furthermore, e-retailers EMAIL asking for the visitor upon initial contact should be avoided, practical e-commerce recommendation - a place for new visitors to take his or her business is a good way to guarantee.

2. Consider the stage: the second stage of a retailer's products and services is a more in-depth look. He or she recognizes the problem and solve it feels to reach this stage is when a buyer. Potential buyers purchase an entirely reasonable effort to research and comb through reviews while compiling this stage is often.

3. Decision phase: Make or break in the process of buying it as a representation of the surface normal at this stage, as is most important for marketers and executives. Amasses consumer research and to weigh all options before pulling the trigger after a decision is made.

4. Post-purchase bliss every consumer electronic pays all customers happy with their purchase decisions as to, hopes to reach this stage. They are satisfied, a buyer regularly interact with a company's brand and quality customer service to be started.